Why should you build a mailing list as part of your marketing strategy?

If you are looking to market your goods and services online then it is important that you have

a mailing list in place but getting one started, and then maintaining it can be difficult so you will need a good starting point. If you can create a good, working mailing list then the impact on your business could be substantial.

 

MAKE IT AS EASY AS POSSIBLE FOR PEOPLE TO SIGN UP

 

The first rule of thumb is to make your sign-up forms really easy to find on your website and noticeable on every page that a visitor might click through. Lots of people make the mistake of thinking that they can simply add it on the final page of their site, but by the time the visitor reaches this page – if they reach it at all – chances are they won’t be bothered to. Getting traffic to your site is a challenge in the first place but having your visitors come to your site only to leave again without having signed up for more information is a huge wasted opportunity. You should aim to attract as much attention as possible with your sign-ups so that you create an expansive mailing list from the people who are looking at your site and already interested in what you have to sell.

 

BUILD UP TRUST BETWEEN YOU AND YOUR CONTACTS

 

If you are going to build up a good working relationship with your clients then you will need to instill trust. This means making your privacy policy accessible for all. If people are going to sign up to your mailing list then they want to know that you are keeping their information secure so that other people aren’t able to access it.

 

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