SEO can seem like a major challenge to a new marketer. But do not despair – we are here to help!
SEO stands for Search Engine Optimization and is the process of optimizing your website so that it can get good organic rankings and appear on the first page of Google.
The big thing to remember with SEO is that it’s all about keywords. Everything can be found on the internet using a keyword, whether it be images; websites; videos; items you’re shopping for or places you want to go – literally everything!
Keyword research is the process of discovering which keywords will work best for the product or service you’re selling. It is probably the most important step in setting your SEO-stage.
The SEO process can be divided into two groups – on-site SEO and off-site SEO.
On-site SEO:
1.Content
The search engines crawl your pages to see how well your content is written, if it is accurate and relevant to your keywords. Make sure the content on your website contains your keywords, but it’s important to still write your content for humans, so don’t stuff your page with keywords.
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