Social Media, as it has exists currently has been around for just over ten years, with pioneers such as MySpace, Facebook and YouTube being the most notable since the early part of the 21st century. However, as with all other forms of media, especially those utilizing the Internet, various ways of capitalizing on their existence have come up over the years. Marketing, an aspect of business, has traditionally been centered on the physical aspect, such as print, and as they grew in popularity, the broadcast mediums of radio and television.
However, the idea of social media has provided the marketing world with a unique opportunity that has allowed them to successfully capture not only the core of what they could potentially offer, but to expand in unique ways in order to beat out competition, reach new client bases and provide more brand exposure.
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