The digital media race is on. Some of the biggest companies in the world have spent the last few years honing their products in efforts to outsell their competitors, and as a result, the consumers have gotten much more than they could have asked for. Because of the developments in every area of communication, whether digital or analog, has drastically improved, and most significantly in the last 18 months.
The following is a list of 6 of the most notable trends in marketing and communication that have been developed or more widely applied, or will become commonplace within the next cycle of product releases.
1. The digital wallet
Google has called it the Google Wallet; Apple uses Passbook. The idea behind the digital wallet is that we will no longer need to keep all kinds of identification, credit or debit cards, gift cards, plane tickets or loyalty cards with us at all times to get by. By simply syncing your smartphone with your bank account, adding the relevant application from Starbucks or participating airlines, this technology will allow you to pay for (almost) anything you buy by simply scanning or using the NFC (Near field communication) chip in your smartphone to communicate with purchase points, keeping every valuable card or access detail you need in one place so that you don’t have to worry about any of it. While this technology is still in development, it shows promise for the future.
2. The emergence of big data management
IBM studies have shown that 3 quintillion (that is 3 followed by 18 zeros) bytes of data are produced every day. As this number increases rapidly, we will need to find more effective ways of storing the data – more effective than hard drives and ordinary servers that we have traditionally used.
Cloud computing is a step in the right direction, giving us access to storage space without bulking up our offices or work spaces at arguably cheaper prices. This kind of storage is also more reliable over a longer period of time (when was the last time you spilt coffee on your iCloud account?), and gives us much more effective ways of reassessing the data we have. As time goes on, we will be able to use stored data to understand competitors, customer habits and the markets in a much shorter time than we have been able to before.
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