The youth (shall we say under 25), make up a large portion of active social media users are often the trend setters.
Where are the youth at the moment? What portion of social of the social media pie belongs to this segment and is there any marked trends in the movement of this group of people? Are they leaving Facebook? Where are they going?
Teens and Twitter
In Piper Jaffray’s 25th Semi-Annual teen research project, 30% of the 5000 teens interviewed named Twitter as their most important social network. The trends favour Twitter as it is keeps building its popularity.
Compared to 2012, Twitter’s popularity has grown by 3% according to these votes, which are taken as a leading indicator of future trends. A recent poll amongst young Japanese social media users has showed that Twitter is their most popular social network by far, with many not even having tried Facebook. This is not surprising as Japan set a record with 25 088 tweets per second in 2011 during a television screening of a movie.
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