Marketing your company and brand online has become an essential aspect of any business in this day and age. Not only are there more people online now than ever before, they are interacting more than ever before. Because of this, one of the most important and effective marketing strategies your brand can have is the ability to utilize what is known as Cross-Channel Marketing.
Cross-Channel Marketing is often confused with Multi-Channel marketing, and in many ways the two strategies are similar, however, the difference comes in the subtle ways they are used.
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