Ten Myths About Social Networking for Business

The most important thing to remember about social media is that it is still in the process of evolving.  We learn new things on a daily basis!  To keep you from any social networking misconceptions, read this comprehensive guide that reveals 10 myths of social media use and how to avoid them.

Myth #1: Everyone is using social media

Although social media has become a huge advertising platform, it is important to distribute your attention wisely when it comes to advertising.  Your first step will be to make sure the keywords on your website is optimized for Google Searches.  You can do this using the Google Keyword Tool. Make sure you choose relevant keywords that describe your product or service and choose keywords that are not used too frequently.
To increase the number of links to your site, you can start by building rapport with relevant bloggers. Send them a short note with a link to your website.

Myth #2: Social news aggregators are dead

Less popular sites like Digg and Stumbleupon don't get the same level of mainstream media coverage that Facebook and Twitter do, yet some of the most shared content on these large sites is initially submitted to these and similar social aggregation platforms. When you start using these platforms, make sure you integrate yourself with the other users. Vote on articles and other contact that Digg users submit, and also your own.  Votes will lead to more votes and increases your chances of getting your article bumped up to the “popular” section of the platform!

Myth #3: You can't do it all in-house

Social media networking is not as complicated as it may sound.  Try this: go to Google and type the following: [your product or service keyword] social network. In your results, notice how many people are registered, currently online or even replying to a conversation thread.  What are the topics of the threads with the most responses? Post a question to the forum and link to your own website and websites of people who inspire your work.  You are bound to receive a positive response to your acknowledgement.

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