What is Search Engine Optimization (SEO)?
The importance of SEO, or Search Engine Optimization, is something that should not be overlooked when creating your website, no matter what you’re selling or promoting. In order to get as much traffic to your website as possible, you will need to convince search engines like Google and Bing that your content is well thought out and user-friendly. Learning the basics of SEO will go a long way towards giving your website the best chance of being ranked on the first page of Google or Bing’s search results.
Depending on how you structure the content on your website, search engines will give you a rating that will affect how high your website or content appears on the results page when users search for keywords relevant to your product or service. Since there can potentially be millions of results that appear once the ‘Search’ button is clicked, you’ll want your content to be as visible to users as quickly as possible.
Effective SEO involves every aspect of the website, including the overall performance of the website, how fast it loads content and responds to input, originality of content posted, authority of your website (which us judged by how many other sites use yours as a reference or find your content worthy of linking to), and the user rating, which is based on how easy your content and website is to navigate, how long users stay on the page for, how safe it is from malware, etc.
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