Cross channel marketing is a relatively young industry, especially in South Africa. While the rest of the world has been focusing on the newly developed use of social media as a tool for marketing to targeted audiences, some companies and individuals have recognized the place social media has in the bigger picture.
Cross channel marketing makes use of a variety of media channels, not only to target audiences that are more likely to use each one, giving the same information to every channel, but by understanding the abilities of each of the different channels, is able to cater to audiences by integrating all the channels to paint a complete picture.
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