5 ways Google Plus needs to be more like Wilson™

Google+ has been around for a while now, and recently reached one billion users. This is not surprising at all, since Google is still the most widely used search engine in the world, and owns the second biggest cut of smartphone market share with its Android devices.

 

Google is everywhere, so is it really fair for them to claim to have a billion users? 

 

If Kim Jong Un has security cameras on every street corner in North Korea, and those cameras catch every Korean bending down to pick up their newspaper in the morning, can Kim Jong Un say that they are all ACTUALLY bowing before him? Actually yes…because if they don’t there might be trouble!

 

Remember watching the movie Castaway, where Tom Hanks survives a plane crash and somehow grows a beard that would make a homeless man jealous in less than two hours? The only way he survived that island for so long was because he had a friend with him – Wilson, the all-knowing beach volleyball/silent type.

1. Wilson never appeared in any of Tom Hanks’ other movies

 

Say what you want about Wilson, but he knew his place, and he stayed there. Mainly because he didn't have any arms and couldn't swim off the island even if he wanted to. Google+ on the other hand, is not only a social network, it appears in every Google app, every section of Google’s services, and is even changing the standard for interacting on YouTube, Google’s latest acquisition. It’s fine if you want your social network to include connectivity with all of your products. After all, Facebook made attempts at being a search engine, an e-mail client, and a video blogging site, but at its heart, it remains a social network, and you actually have to want to type in the Facebook URL or download the Facebook app in order to access it. Too much of Google+ is making it seem as if they’re trying too hard, and the novelty is running out quite quickly.

 

2. Wilson had a face, some grass for hair, and that was all

 

Lets face it, Wilson was pretty much a product of Tom Hanks’ wild imagination. Google+ is a product of Larry Page’s imagination too, but one of them seems so cluttered with buttons, icons, pictures and representations of actions that it is very easy to get distracted. Tom Hanks knew that what he needed in an imaginary friend was a constantly smiling face, and that was all. Google+ on the other hand is a smiling face with a speech bubble, a video camera attached to his head, a bulletin board, a notebook full of your acquaintances names and carrier pigeons all in one. Even though Google+ isn’t particularly bad at doing any of those things, or even all of them at once, Google already has each of those services at their disposal, and forcing them all into one room together to make friends is likely to leave one or more of them standing awkwardly in the corner because they really don’t fit in with the rest of the kids.

 

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