How to leverage holidays for your social media campaign

How to leverage holidays for your social media campaign

Many companies use the holiday season, whether its Christmas, Halloween or Valentines Day as a way of getting customers more involved with their products and services. By doing this, they not only allow their customers to interact with them, but they show their clients and potential future clients the lighter side of their business. Here are a few ideas on how you could use the holidays as a marketing tool to help boost your social media coverage and interaction on your pages.

1.     Build up to the day

A lot of people tend to forget about holidays, not because they don’t enjoy them, but simply because we all get so busy doing other things. Use your social media profiles to create a build up to the day for one or two weeks before the time, perhaps with a competition or a series of posts that count down to a climax or a product giveaway, etc. Remember not to go too far overboard too early, since people may get fed up and just ignore your posts until the shenanigans are over.

2.     Theme your posts and profiles around the holiday

Take the time to put our some appropriately themed posts, such as pictures, fun facts, links and songs that relate to the day. Get people to interact and comment with their favorite holiday memory, or ideas on how they think the holiday should be celebrated. Take the time to design a new profile picture for Facebook and Twitter (as well as cover photos if applicable) that feature your logo or name in some holiday themed style, but make sure to remove it and replace it with something more recognizable once the holiday is over. No one wants to see a Christmas profile picture after January!

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