Social media finds itself in the predicament that it is extremely popular, but due to that exact popularity and the fact that it can change momentarily, the founders of these networks are under a lot of pressure to develop these networks even further.
This is done to ensure that the visitors keep coming back to their popular networks. Let’s take a look at what the three biggest networks have done this year.
When Facebook switched its apps from HTML5 to native, it lost its ability to move fast. But its recent announcement of a big iOS7 style app redesign gives it its mojo back. It features a bottom-screen “tab bar” navigation, built with an advanced native mobile testing framework.
This new version is luckily not only for iOS 7, but is also rolling out to iOS 5 and 6 with a black tab bar that matches the old iOS style. The new tab bar will not be released for the iPad yet, as the drawer is seen as the best solution for the bigger screens. The new tab bar offers a “More” button on the far right next to the buttons for News Feed, Requests, Messages and Notifications.
The “More” button reveals app bookmarks just like previously, but now with the option to save your place in whatever product you browse. This is a nice add on after previously losing your place after opening your drawer to look at something else. It essentially opens tabs over the top of the feed. Facebook has also made the top title bar translucent and redesigned many of the icons to match the line and arc style of Apple’s new mobile operating system.
As for Twitter, it boasts with a brand new search experience that blends the most relevant content – Tweets, user accounts, images, news, related searches, and more – into a single stream of results, which is a major shift from how results were previously partitioned by type.
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