Thursday 6 February 2014

How to leverage holidays for your social media campaign


If you would like to read the full article, please visit our blog at ATKA SA Online Marketing Company



Many companies use the holiday season, whether its Christmas, Halloween or Valentines Day as a way of getting customers more involved with their products and services. By doing this, they not only allow their customers to interact with them, but they show their clients and potential future clients the lighter side of their business. Here are a few ideas on how you could use the holidays as a marketing tool to help boost your social media coverage and interaction on your pages.

1.     Build up to the day

A lot of people tend to forget about holidays, not because they don’t enjoy them, but simply because we all get so busy doing other things. Use your social media profiles to create a build up to the day for one or two weeks before the time, perhaps with a competition or a series of posts that count down to a climax or a product giveaway, etc. Remember not to go too far overboard too early, since people may get fed up and just ignore your posts until the shenanigans are over.

If you would like to read the full article, please visit our blog at ATKA SA Online Marketing Company