The Inbound Marketing Summit, which took place in New York, in April, offered terrific presentations from a variety of industry thought leaders.
Amongst a number of interesting topics, the most impressive presentation was the one titled “best practices for building a mobile-focused inbound marketing strategy.”
This touched mainly on the importance of considering the customer’s point of view, when building your mobile marketing strategy.
Here are five tips to consider when building your mobile marketing strategy:
1. Focus first on mobile, then desktop
Consumers in the US currently spend twice as much time with desktop media as they do with mobile. So why then focus on mobile first? Because the amount of time that consumers spend on their mobile devices is growing at 14 times the rate of the desktop.
Marketers should focus their efforts on marketing on mobile platforms ahead of traditional desktops.
2. Customers want to do little and get a lot
Make it easy for your customers to access your mobile content – the fewer links they have to follow to get to specific content, the better. Make it easy to download content onto mobile devices.
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