7 Tips for effective marketing

Marketing your business is no longer restricted to traditional methods such as print or radio advertisements. However, implementing an effective marketing strategy using more than one medium will help you ensure maximum exposure, and will allow you to develop a more intricate marketing brand for your business. The following is a list (adapted from About dot com) of basic tips on marketing your business.

1.Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2.No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3.If you send out brochures, you could include a leaflet and/or business card of another business, which has agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

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