Does Snapchat work businesses?

The online marketing world is an ever changing one and as social media experts we are always looking for new innovative means of marketing to our clients. The image sharing social network that is known to be used mostly for sending “Naughty Pictures” to your contacts could also be a potential marketing tool for businesses.

Here is why we say so…

First thing is first, what exactly is SnapChat?

Well simply put, it is a mobile application that allows users to send photo messages that automatically delete themselves shortly after being viewed. Usually the photos remain on the user’s device for up to 10 seconds before being removed. One can see why it has the naughty element to it right?

Snapchat users range between the ages of 13-25 (mostly) and logs over 400 million messages every day, so if that is your target markets maybe you should look into marketing on this platform.  

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