In order to optimize your business website to take advantage of the full scope of the power of search engines, you will need to understand the basic idea behind Search Engine Marketing. One of the biggest buzz terms around these days is “Search Engine Optimization", more commonly known as SEO, yet this is only part of your potential arsenal when it comes to creating an online presence for your company.
While SEO focuses on getting your website itself ready for user interaction, and helps ensure that your website is visible in the search results that appear when users type in certain keywords, there are also more direct ways of getting your brand out there. Search Engine Marketing (SEM) is most commonly identified as paying to have your website advertised when certain keywords are typed into a search engine.
While SEM is actually a collective term that encompasses all aspects of online marketing including SEO, pay per click advertising and various other online marketing tools. It is important to remember that your first priority when creating a website should be to optimize your site using SEO basics; that way, your content and website are well adapted to search engine requirements, so you will be rewarded with a higher SEO ranking. Once that is done, you can focus on other marketing techniques, such as paid advertising that will show up as text content on the right hand side of the search results page once relevant keywords have been entered into the search bar.
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