The process of starting up your own website may seem like a daunting task at first, and having the potential to be viewed by millions of people on the Internet means that you’ll probably want it to look and work as well as possible. In order to have those millions of people visit your website, however, you will need to be taken seriously by the search engines that will display webpages for potential users to visit. In order to ensure that your website is listed as high as possible in the search results, you will need to optimize your site in order to show the search engine’s algorithm that you are able to offer something worthwhile to the users.
This is where SEO, or Search Engine Optimization’comes in. The ref termers to the practice of revising the content of your website in order to make the experience more user-friendly, and by doing that, increase your chances of being listed in the organic results section that is generated when keywords are typed into the search bar.
Some of the easiest ways for you to increase your rating with search engines like Google or Bing is to make sure that the content on your website is relevant, fresh and accurate. This means that it is important to constantly add new content to make ganging new users easier, as they will tend to return to find new content (no one wants to read the same thing over and over!).
Flooding your website with key words so that the search engine’s algorithm is also quite ineffective, as the algorithms used these days have advanced past reading plain text, and are looking for context.
Making your content easy to read and your page easy to navigate will also go a long way towards increasing your SEO, since clear and value laden URLs, page titles, headings and subheading will not only allow users to navigate directly where they want to go, but it will also give the search engine more to work with when running through results for certain keywords.
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