The validity of Google+

 

Since Google+ has just entered into the second year of its life, it should be safe to assume that it is over the biggest adjustment period it will have to face under normal circumstances. However, it still seems to be lacking something in terms of power, especially while it is being compared to the giants of the social media world, such as Facebook and Twitter. The problem is that Google+ may have entered into a market that is so involved in social media, that every new product that pops up is directly compared, regardless of whether or not it actually fits the bill.

Google+, which has been estimated to have almost 200 million users, was created by Google to act as an extension of its other services, not as a standalone social network. This being said, it is quite unclear what the statistics really show. On the one hand, Google have said that over 100 million of their users are active within any given month. But this just seems to not be the case. Taking into consideration the fact that Google+ is linked to Google’s general login system, most of these ‘active users’ seem to be active in other parts of Google’s complicated ecosystem, and there is no real way of establishing a connection between active Google Account Users and Google+ users.

 

However, the idea of Google+ being used for marketing purposes is not to be taken as lightly as its status as a social network. Since it is part of the above-mentioned Google ecosystem, it is guaranteed to get you and your business more exposure in the web. Google+ accounts that are truly active show significant signs of increased web visibility.

 

The point is that, although Google+ isn’t ready to take on Facebook or Twitter for the spot of Social Media king, it is still a significantly useful tool to have in your marketing arsenal if you own a business and want to (and you definitely DO want to) be noticed on the Internet.