Social media giant Facebook announced at the end of August that it would be clamping down on its Pages, which (ideally) allows businesses to gauge how many fans they have and gives them a better idea of demographics.
Recently, it has become more common for companies and individuals to resort to generating Likes for these pages in ways that may violate Facebook’s terms and conditions. For instance, links that promise free giveaways if users like and share their pages are often nothing more than marketing gimmicks. Other ways of generating likes en masse include spamming the Wall’s of other pages, creating fake user profiles and generating fraudulent links that force users to like a page when it is clicked.
Facebook officials have said that their new security systems will give users the opportunity to “authentically” subscribe to pages that they want, and will give page owners more insight into their true fan bases, with regard to exposure and demographics.
The clampdown will essentially remove around 1% of the likes on any given page, if those ‘likes’ are found to have been generated in any of the ways that violate Facebook’s terms and conditions, according to an announcement made public by Facebook officials in a blog post at the end of August.
No comments:
Post a Comment