Using SEM for your business website: Is it worth it?

For the full article, please feel free to read it on our main blog: ATKA SA Online Marketing

In order to optimize your business website to take advantage of the full scope of the power of search engines, you will need to understand the basic idea behind Search Engine Marketing. One of the biggest buzz terms around these days is “Search Engine Optimization", more commonly known as SEO, yet this is only part of your potential arsenal when it comes to creating an online presence for your company.

While SEO focuses on getting your website itself ready for user interaction, and helps ensure that your website is visible in the search results that appear when users type in certain keywords, there are also more direct ways of getting your brand out there. Search Engine Marketing (SEM) is most commonly identified as paying to have your website advertised when certain keywords are typed into a search engine.

While SEM is actually a collective term that encompasses all aspects of online marketing including SEO, pay per click advertising and various other online marketing tools. It is important to remember that your first priority when creating a website should be to optimize your site using SEO basics; that way, your content and website are well adapted to search engine requirements, so you will be rewarded with a higher SEO ranking. Once that is done, you can focus on other marketing techniques, such as paid advertising that will show up as text content on the right hand side of the search results page once relevant keywords have been entered into the search bar.

For the full article, please feel free to read it on our main blog: ATKA SA Online Marketing

The basics of optimizing your website

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The process of starting up your own website may seem like a daunting task at first, and having the potential to be viewed by millions of people on the Internet means that you’ll probably want it to look and work as well as possible. In order to have those millions of people visit your website, however, you will need to be taken seriously by the search engines that will display webpages for potential users to visit. In order to ensure that your website is listed as high as possible in the search results, you will need to optimize your site in order to show the search engine’s algorithm that you are able to offer something worthwhile to the users.


This is where SEO, or Search Engine Optimization’comes in. The ref termers to the practice of revising the content of your website in order to make the experience more user-friendly, and by doing that, increase your chances of being listed in the organic results section that is generated when keywords are typed into the search bar.


Some of the easiest ways for you to increase your rating with search engines like Google or Bing is to make sure that the content on your website is relevant, fresh and accurate. This means that it is important to constantly add new content to make ganging new users easier, as they will tend to return to find new content (no one wants to read the same thing over and over!).


Flooding your website with key words so that the search engine’s algorithm is also quite ineffective, as the algorithms used these days have advanced past reading plain text, and are looking for context.


Making your content easy to read and your page easy to navigate will also go a long way towards increasing your SEO, since clear and value laden URLs, page titles, headings and subheading will not only allow users to navigate directly where they want to go, but it will also give the search engine more to work with when running through results for certain keywords.

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What is Search Engine Optimization (SEO)?

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The importance of SEO, or Search Engine Optimization, is something that should not be overlooked when creating your website, no matter what you’re selling or promoting. In order to get as much traffic to your website as possible, you will need to convince search engines like Google and Bing that your content is well thought out and user-friendly. Learning the basics of SEO will go a long way towards giving your website the best chance of being ranked on the first page of Google or Bing’s search results.

Depending on how you structure the content on your website, search engines will give you a rating that will affect how high your website or content appears on the results page when users search for keywords relevant to your product or service. Since there can potentially be millions of results that appear once the ‘Search’ button is clicked, you’ll want your content to be as visible to users as quickly as possible.

Effective SEO involves every aspect of the website, including the overall performance of the website, how fast it loads content and responds to input, originality of content posted, authority of your website (which us judged by how many other sites use yours as a reference or find your content worthy of linking to), and the user rating, which is based on how easy your content and website is to navigate, how long users stay on the page for,  how safe it is from malware, etc.

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