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Since its creation in 2005, YouTube has been one of the most visited websites in the world, as well as the most popular video sharing site.
Until now, the very nature of the YouTube comments section has been somewhat shaky. Because it is open to the public, the comments section of this (like many other websites) site is usually home to many different kinds of reactions to videos, many of which don’t even pertain to the video content at hand.
In recent years, the act of ‘trolling’ (typically characterized by intentional attempts by some commenter’s to cause a reaction from the rest of the community) has become more popular, as well as the mass marketing practice of flooding every possible format with links and advertising.
These types of comments are usually never linked to the content of the videos they get posted to, and as a result, moderators and video owners have to work hard to keep their comments free of harmful and useless material, since it is always important to posters and YouTube employees alike to maintain a stable and functioning forum.
Read the full article on our Online Marketing Blog
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