Over the past ten years, the world has become increasingly social, not only in terms of our ability to access information and interact with people on opposite sides of the world, but also our willingness to put ourselves out there on social networks (many of which have only been around for a decade at most).
Social networks such as Twitter, Facebook, YouTube and (to a lesser extent, due to its relatively young age) Pinterest, have all had a massive boost in users over the last three to five years. This increase in tendency towards social media could be seen as a result of increased media exposure coupled with an increase in Internet access worldwide.
However, the increase in social media activity will have to have caused a dip in one of the traditional entertainment and news mediums that had been around before it. The most definitive change in traditional media caused by social and new media is the change in television viewership. The change in viewership should not necessarily be considered a bad one, however, but it has created a need for the traditional media to adapt to their audiences new habits in order to remain relevant.
For instance, one of the main reasons for the relatively stable state of television viewership despite the increase in social media is the fact that television networks have learned to make use of social media trends and the strengths of instant access to communication in order to attract social media users to their programming. The most popular incorporation technique used by television broadcasters is the use of hashtag keywords that allow viewers to live tweet comments and ideas, which has effectively turned every broadcast into an opportunity for exposure on multiple social media networks.
Ultimately, the effects of new and social media on the state of television have played a major role in the adaptation of the broadcasters to the idea of social interaction instead of the traditional broadcaster-audience model.
No comments:
Post a Comment