Why smartphones are pretty much all the same

There are a plethora of smartphones on the market, and despite the large number of applications that they offer, these devices are basically all the same. They provide us with mostly the same type of functionality, the only thing that changes is the exterior packaging and some other time the interior, which does tend to differ from time to time, depending on the platform you choose.

Online marketers can use the phone as one of the best ways to gain more exposure for their websites, and that is why any person that activates in this field of work needs to make the website responsive, as this latest technology is very useful in making the website a lot more suitable for the mobile audience. And since many people nowadays use the smartphonesmore than PC’s, having a responsive website is a must. Tailoring it to a certain platform is not necessary, because no matter what type of mobile platform you use, all social media managers and online marketers won’t have to appeal to it.

The latest smartphones on the market that have a large audience even if they just appeared in the last few months are the Samsung Galaxy S5 and the iPhone 6. These smartphones have gained a lot of popularity because they provide access to a wide range of services that can be tailored specifically to the needs of any person, something that’s very helpful for the daily use. The iPhone 6 brings some very interesting modifications that make it a lot more suitable for people that are into fitness and physical activities, while the Galaxy S5 is much more suitable for persons that want to take pictures with their camera since it brings an astonishing 16MP camera as well as a lot of storage space. It’s also a good device for persons that want to edit images, thanks to the better hardware that it includes.

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How effective is a webinar

All businesses want to stand out in front of their competition nowadays, and one of the best ways to achieve that is to engage in activities that other companies similar to yours don’t perform. Webinars are quite new in the online world, but they provide any business with a great way to get connections in its field of work, as well as establishing a great reputation within its field of work and in front of its customers. Webinar marketing can also be an efficient way to gain the attention of even more people that in time will be transformed into leads or even customers for your business. Webinars can also be used by online marketers and, if you want, these can be shared on social media as well, for the best possible exposure.

Lots of companies or even the smaller businesses tend to use Google Hangouts as a great tool to perform webinars. This inexpensive, yet very useful platforms make it easy for any business to connect with people that are interested in the topic and which want to share their opinion on that unrelentlessly.

Holding a webinar is a great idea for any business, no matter what field of work you are currently activating in, because it brings you a wider audience that you can talk with and expose your ideas in regards to viral/important topics.

A webinar also has other benefits. It’s a much cheaper way of holding a conference and the audience is also a much larger one as well.

Through a webinar you can showcase your business as being an authority in the industry and as a company that reacts to all the changes that appear within the industry. Building an image as an expert in your field of work is crucial if you want your business to succeed, and the webinars will help you do just that.

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9 Reasons why mobile marketing is becoming ever more important

Ever since its appearance a decade ago, mobile marketing’s importance has increased tremendously. Nowadays through online marketing each company can reach large numbers of people from all over the world and generate leads. Alongside this, mobile marketing also comes with a wide range of benefits that are very important and which still make it very important for any company and its promotional efforts.

1. Helps reach the target market. Since anyone has a smartphone nowadays, through mobile marketing you will be able to identify customer groups and reach them in a very simple manner. And since any person carries the device all the time, they can easily view and respond to marketing campaigns faster, which makes this promotional method very successful.

2. It’s a friendlier marketing method. While normal marketing methods usually require a more persistent approach, mobile marketing is much friendlier, since it helps people connect and interact with each other easier. It also helps create a two way connection that in the end helps create loyal customers.

3. Promotes mobile campaign promotions. This is one of the major reasons why mobile marketing is going strong, because it usually comes with lower promotional costs for companies, yet it delivers some amazing results. Instead of having to promote media content to TV or other channels, you can easily do the same thing via mobile phones with a similar exposure.

4. Companies get a higher response yet. Thanks to the fact that mobile marketing is perceived as a friendly approach from companies, people usually respond faster to it when compared to other similar promotional endeavors. This means lower promotional costs for companies and an increase in revenue.

5. Helps collect relevant customer data. Since mobile phone databases are always up to date, through mobile marketing companies can find out relevant information in regards to customer data, which is very important to obtain if the marketing process is going to be successful.

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8 things you should never share on social media and why

While social media is a very good tool for any company as it provides the means to get an increased exposure and generate lots of traffic for your site, you always need to take care and avoid sharing things that might not be relevant to your company. These can hurt its image and you need to make sure that this doesn't happen, so you need to read the following list in order to know what to avoid sharing on social media.

1. You need to avoid posting information regarding topics that aren't related to your company or field of work. While they might gain some exposure, in the end you need your social media pages to be visited only by people that actually are interested in your products.

2. Alongside that, you need to make sure that you avoid posting images that might offend your users, especially if you have a global company with clients all over the globe. Instead, keep everything to the point and related to your field of work, while also appealing to your user base.

3. Avoid emotional posts, as these might appeal to users, but they won’t provide a good image to your company, as you need to be a professional business.

4. Of course, you should avoid picking on the competition at all costs, as this will put you in a bad light, and you certainly want something different. Instead, make sure that you talk only about your company and showcase the power of your products/services as this is the best way to achieve success.

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7 tips when making your own YouTube for your business

YouTube is by far the largest video hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure. This is specifically true for companies, as they can immediately harness the power of this video network and get great results. However, there are some things you need to be aware of when you create such a video for your company, if you want it to be efficient and enticing for your users.

1. Keep it short and informative

Each business video should be as short as possible, but very informative, as this is the only way you will be able to keep the attention of people that watch it. Longer videos will most of the time get boring, so it’s important to make sure that you share the most important information within the first 30 seconds, the debate on it later on, with enough information to maintain the interest.

2. Add call to action

Call to actions are very important for any promotional materials, and since business videos are marketing tools, it’s important to include them without any hassle. Make sure that the person watching knows the purpose of the video, and that is to find out more about you and your products, so that at the end of the video they become a lead, which is interested in your products.

3. Interact with the audience

No one wants to view corporate videos, instead they want something to relate to. Only by interacting with your audience you will be able to create a business video that sells the product, so try and create a friendly atmosphere, and try to solve a problem that people encounter on a daily basis, as this will be the best way to gain the attention of your users.

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